Katie (Canavan) Theriault: Our First Mom!
Join Us in Celebrating 10 Years
As we gear up to celebrate our 10 year anniversary, we’re bringing it full circle by reaching out to the Mills Public Relations universe to catch up with former colleagues and clients (yes, this is a flat-out “Where Are They Now” column!)
Katie Theriault was Katie Canavan when she joined Mills. A live-wire with a remarkable sensibility and tremendous people skills (honed by managing multi-family properties in New England), Katie brought a strong background in tech PR to Mills, having represented clients like Constant Contact, SiteSpect, Prospectiv, Eversave and Vanu. She left Mills in 2011 following the birth of her son, Drew (who has since been joined by baby sis Emily Jane!) When Katie arrived at Mills, she wanted to make the leap from pitching apps and technology to making media stars out of clients.
That’s exactly what she did with client John Osbon of Osbon Capital Management, the nation’s first index boutique investment firm for high-net worth individuals and families. Thanks to Katie’s amazing ability to connect message with medium, John became a go-to resource for newspapers, TV stations and national financial services outlets during the height of the recession. By booking Osbon for near-daily appearances on Boston’s WCVB Channel 5 (Katie convinced the station to use John as it’s exclusive financial crisis ‘guru) and securing an open-ended expert advice opportunity at Forbes, Katie’s star began to rise.
Before leaving Mills, Katie racked up incredible results for her clients, including traditional media relations, thought leadership opportunities, social media campaigns and high-profile speaking engagements for c-level executives. Along the way, she secured a veritable mountain of media coverage ranging from Associated Press to NPR to high-value coverage in outlets like Redbook, Men’s Health and the Wall Street Journal.
Owner, Time Capsule prints (Etsy), CEO of Theriault Household
Osbon Capital Management, Le Cordon Bleu College of Culinary Arts, Girl Scouts, UBurger, Network Health, Alan Rouleau Couture
What Katie learned at Mills
“Don’t be afraid to pick up the phone and get out and meet people. Do it every day, either when pitching or taking to your clients. Your relationships with editors, reporters, producers and most of all, your clients, are not built over email! Your results are much stronger when you develop contacts in person and when you take the time to speak with them on the phone.”