Eric Leist: Our First “Twintern”
Join Us in Celebrating 10 Years
As we gear up to celebrate our 10 year anniversary, we’re bringing it full circle by reaching out to the Mills Public Relations universe to catch up with former colleagues and clients (yes, this is a flat-out “Where Are They Now” column!)
Eric’s passion lies at the intersection of marketing and technology. As an intern at Mills in the Fall of 2008 and again during the spring of 2009, Eric convinced the team that he should set up and staff the Agency’s Twitter account. With that, Mills had its first (and only) Mills’ “Twitter Intern” (aka, Twintern).
Eric was a true tech rockstar at Mills, planting the seeds of what became the Digital PR practice group that continues to flourish. Upon graduating from Boston University with a degree in Communications, he took his talents to Allen & Gerritsen, where he created emerging tech advertising strategies for regional and national clients such as Comcast, Sears Auto Center, and The Boston Globe. Eric moved from there to become a Senior Marketing Manager at TrueLens, where he managed demand and lead generation efforts for the company’s social CRM platform.
The Mills team is not surprised at all that today, Eric leads product marketing at Skyhook Wireless. Not only does Eric direct paid media campaigns and create add value for Skyhook’s services, he has put his ‘traditional’ PR skills to use as an emerging tech thought leader quoted in media outlets such as CNN, the Wall Street Journal and TechCrunch.
Product Marketing Manager, Skyhook Wireless
Kayem Foods, Edaville Railroad, MBCR
What Eric learned at Mills
“I learned quickly that the most successful engagements with the press occur when everyone wins: publications post stories that captivate their readers and clients gain press coverage that drives their business. These wins taught me to think outside the news release format and look for opportunities to build long-lasting partnerships with journalists. I’ve carried this lesson with me in my career today in product marketing. It’s not about getting lost in the details of a particular value proposition; it’s about stepping back and looking at the big picture of how best to generate demand and leads for Skyhook.”