Author Archives: Mills PR

How I Learned to Stop Worrying and Love My Remote PR Internship

By Allie Schilling College is a time when one of the main goals is securing an internship in order to build your resume; well at least that was the case for me. The task seems daunting, but let me tell you, the payoff is mighty rewarding. It is an essential experience. A little over three […]

#Snowdiculous2015: Mother Nature doles out PR lessons, one blizzard at a time

In Massachusetts, those who tried to commute, go to school or simply take a walk faced a two-week period like no other over the past 21 days as record-setting snowfall blanketed the Bay State. Rather than merely bemoan never-ending traffic gridlock, interminable public transit delays and the wearying chore of clearing six+ feet of accumulation from […]

“Deflategate”? Spinning The Story of #SB49

The pre-Super Bowl hype was impossible to miss, at least for people who consume media content on a regular basis. To paraphrase Tom Brady’s “to me those balls are perfect” quote, the deflated football controversy leading up to Super Bowl XLIV (that’s 49 in English) served up the ultimate PR case study with plenty of […]