Testimonials

"Mills' exceptional strategic skills and ability to influence internal and external audiences were invaluable to our team"

– Director of Communications, Le Cordon Bleu College of Culinary Arts

"Mills PR has excellent political instincts and intuitively sense what arguments will resonate with a particular audience. They are very dedicated to their causes and clients, and effectively pursue all available avenues for getting the message out"

– Partner, Collora Law Offices

"I would highly recommend their counsel and service to those looking for intelligent and networked communications professionals"

– Principal, TSD Communications, Washington, DC

"The team at Mills helped Osbon Capital activate its brand in a visible way. The press coverage they generated gave our brand tremendous exposure and credibility in the marketplace"

– Principal, Osbon Capital, LLC

"Mills will take on difficult challenges. They have an extensive network of media, political and community connections. They deliver for their clients"

– Director of Corporate Communication, the Kraft Group

"Mills PR are the go-to-agency for any business that needs to connect with key media stakeholders in New England. Their contacts are second to none"

– Principal, Sage Systems

"Mills Public Relations has a take-no-prisoners approach to public relations. They have the creativity, connections and drive to ensure optimal results. Their expertise is especially invaluable when it comes to major PR challenges."

– Vice President of Marketing, Forsyth

Kayem Foods

Challenge

Help Kayem Foods transition from regional private label manufacturer of processed meats to national marketer of New England’s best known hot dog, the Fenway Frank, and al fresco all natural chicken sausage.

Opportunity

Use earned media to elevate Kayem Foods and its signature brands. Reveal the amazing story of the Monkiewicz family which built a leading American food company from humble origins as a mom-and-pop purveyor on the streets of Chelsea, MA.

Results

Coverage in health and lifestyle magazines, major newspapers and national TV put Kayem and its branded products on the national map. Mills acquired more than 300 million impressions for the brand at a cost that cannot be beat.

Over the span of five years (2004-2009), Mills acquired 166 consumer media “hits” for Kayem products in highly-prized outlets like Real Simple, The Today Show, About.com – and secured another 120 hits in b-2-b media. All told, Mills exposed Kayem brands to more than 300 million people at a CPM of $1.16.

The media coverage that Mills acquired was priceless (media coverage can’t be bought) but the “advertising equivalency” value of the coverage– value based on actual advertising rates – exceeded $3.6 million.

Good coverage is even tastier than ROI. With Mills as its Agency of Record, Kayem enjoyed two features on Food Network’s prime-time hit show “Unwrapped” (the segments re-aired for three years.) Mills secured cherished awards for the al fresco brand – Best of Health magazine in 2006 (inaugural awards), Best of DailyCandy.com in 2007, Eating Well Smart Choice Award in 2008, Best Foods from Women’s Health (2009) and Men’s Health (2006-2009), Circle of Excellence from Family Circle in 2009, and Cooking Light Taste Test Winner in 2010.

On the occasion of Kayem’s 100th birthday, Mills hit it out of the park with wall-to-wall coverage when the Boston Red Sox named the brand as the official frank of Fenway Park. Mills secured Kayem Fenway Frank coverage that reached more than 3 million people in Eastern Massachusetts alone. To ensure appropriate recognition of Kayem’s 100th birthday, Mills even secured placement of remarks in the United States Congress’ official record and arranged for a speech on the floor of the House of Representatives.

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