Testimonials

"Mills' exceptional strategic skills and ability to influence internal and external audiences were invaluable to our team"

– Director of Communications, Le Cordon Bleu College of Culinary Arts

"Mills PR has excellent political instincts and intuitively sense what arguments will resonate with a particular audience. They are very dedicated to their causes and clients, and effectively pursue all available avenues for getting the message out"

– Partner, Collora Law Offices

"I would highly recommend their counsel and service to those looking for intelligent and networked communications professionals"

– Principal, TSD Communications, Washington, DC

"The team at Mills helped Osbon Capital activate its brand in a visible way. The press coverage they generated gave our brand tremendous exposure and credibility in the marketplace"

– Principal, Osbon Capital, LLC

"Mills will take on difficult challenges. They have an extensive network of media, political and community connections. They deliver for their clients"

– Director of Corporate Communication, the Kraft Group

"Mills PR are the go-to-agency for any business that needs to connect with key media stakeholders in New England. Their contacts are second to none"

– Principal, Sage Systems

"Mills Public Relations has a take-no-prisoners approach to public relations. They have the creativity, connections and drive to ensure optimal results. Their expertise is especially invaluable when it comes to major PR challenges."

– Vice President of Marketing, Forsyth

IHRSA
When the going gets tough, Mills gets going

Challenge

Stop a proposed YMCA in Norwood, MA in 2004 – six weeks prior to approval by the town.

Opportunity

Showcase how the YMCA of Greater Boston, a non-profit organization, aggressively competes with tax-paying health and fitness clubs while providing little, if any, charitable benefits to host communities.

Results

Mills derailed a sweetheart deal that promised to deliver 10 acres of Norwood’s land to the YMCA for $75. Mills achieved this by securing media coverage of secret backroom sessions held in violation of Massachusetts’ Open Meeting Laws over an extended period. Norwood’s refusal to obey a directive from the District Attorney sparked eight months of intense media scrutiny.

By stoking media interest, Mills helped IRHSA educate Norwood taxpayers about the real story behind the proposed YMCA, on particular that Norwood would forfeit up to $40 million in future tax proceeds by leasing the land to the YMCR for $1 per year.

Mills’ aggressive campaign convinced two Norwood newspapers to editorialize against the proposal. A lead benefactor withdrew a promised $2 million capital donation. Norwood officials ultimately demanded that the YMCA agree to $125,000 annual PILOT (payment in lieu of taxes) fees as part of any lease, the first time the tax-exempt YMCA ever faced a PILOT.

In 2008, the YMCA abandoned the project.

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